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Just landed at our Pretty Woman boutique in Edinburgh, this collection of gowns is an amalgamation of effortless elegance with bold, statement-making style.

Trend-setting brides, rejoice. For this blog post is where you’ll find the ultimate jaw-dropping garment to powerfully parade on your big day.

Here are our top picks from the collection, the trends they showcase and why we love them…


Trend: Drama by Simplicity and Modern

Here at Pretty Woman our current favourite trend is "Drama by Simplicity". Create your dramatic bridal moment through the simplicity of your gown. That might sound unexpected but simplicity in a wedding gown doesn't mean that it's boring but quite the opposite. It creates a powerful, elegant image of a bride, who likes a clean and classic gown, but with a modern touch of drama.

Simple and chic, this one-shouldered A-line wedding gown features a stretch Mikado bodice with a soft chiffon skirt.

A bow at the shoulder is accented with a detachable chiffon streamer to create a touch of drama on the back. A seductive slit in the skirt completes this look.


Trend: Modern, Blouson sleeves and Fashion Forward

This refined A-line wedding gown is a true fashion-forward piece. Designed with a high neckline paired with long blouson sleeves.

The inset waistband defines the natural waist and leads to a charmeuse skirt. Covered buttons accent the pointed cuffs and extend to the end of the chapel length train. ​

A Justin Alexander Signature modern wedding gown allows for each and every bride to truly be the centre of attention on her wedding day.


Trend: Modern and Drama by Simplicity

A classic look with a modern twist, this satin fit and flare wedding gown is for the fashion forward bride. ​Look radiant in the structure line, clean cuts and silhouettes highlighting your figure.​

A cuffed sweetheart neckline creates off the shoulder straps, which lead to an unexpected illusion back with exposed boning.

Couture seaming on the front bodice paired with buttons along the back are the finishing details.


Trend: Lavish Beadwork and Drama by Simplicity

Feel glamorous wearing this off-the-shoulder fit and flare wedding gown.

The bodice features a plunge at the neckline with a Chantilly lace underlay and beaded embroidered appliqués that create a gorgeous leaf motif.

A cummerbund at the waist leads into a crepe skirt that reveals an opulent illusion train. We love to complete this look with its matching cathedral length veil.

If Signature by Justin Alexander looks like your kind of brand, then lets get you booked in! Email us at or fill out our contact form to secure an appointment with us. We can't wait to meet you! x

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